J
ohn
F. Long was an unassuming, yet supremely confident man whose character was forged
by the tough times of the Depression. While others may saw him as a
visionary perfectionist whose innovative building techniques spread from his
native Arizona around the world, and a humanitarian whose philanthropy was
equally far reaching, Long described himself as a bit of a ‘lone wolf’, an
ordinary, hard-working man who, when he saw something that needed to be done,
did it.
Like so many Americans of his generation, John F. Long’s success
was the product of hard work, ingenuity,
and a little luck. He was the first child of German immigrant parents who came
to the Valley in the 1910s, met, and married. “We wouldn’t have dreamed of
asking for money,” Long recalled. “We learned to work for what we got. I had my
first job at age 8 selling the Phoenix Gazette in front of the old Lightning
Delivery building at Central and Jefferson, where Patriot’s Park is now.”
The death of his father and
the subsequent loss of the family store only accelerated this learning process.
A boyhood spent on a farm taught him how to work with his hands and
reinforced the value of such work. Many years later Long said, “Those early
years conditioned me for the “real” world. The better conditioned a person is
for the real world, the better they can adjust to it. Sure it can be real
brutal – that’s life. We didn’t have much, and so I never expected much. I
think this was beneficial, though it sure didn’t seem like it at the time.”
After graduating from Glendale High School, and with the effects of the Great Depression still lingering, he road
the rails, "grabbing a handful of boxcars," searching for work.
Pearl Harbor ended all of that.
Uncle Sam soon found him a job as an engine mechanic on B-17s and B-24s,
eventually seeing duty in Italy.
Mustered out of the service
after WWII, Long returned home, unsure of the future. He married his
sweetheart, Mary Tolmachoff, whom he’d met at age 17 while watching her play
softball for the Webster’s Dairy girls' team. Mary was also a first generation
Arizonan whose parents were part of a group of Russian émigrés who came to farm
the land around Glendale in the years before World War I.
With a G.I. loan, his own
hammer, and other tools he borrowed from his stepfather, John and Mary set to
work building a home for themselves. “We did it the hard way,” remembered Long,
“learning as we went along. It took us 6 months and cost $4,000 to build, and
before it was finished we were offered $8,400 for it.” With profits like that
to be made, the Longs decided to stick with homebuilding a little longer.
Mary was promised the next
house. And then, the one after that. But the post-war housing boom was on, and
it was not until three years and numerous houses later that Mary finally got her
own home. Soon enough, there were three children to look after. Manya, Shirley,
and Jake didn’t leave much time for hammering nails, and Mary’s hands-on
building days were done.
"I didn’t have any
intention of getting into homebuilding in a big way and I didn’t do any market
research,” says Long. “We tried with each house to build it better and easier.
Soon it just seemed the thing to do.”
It is with
this history of integrity and great character that Long led the company now
known as John F. Long Properties LLLP.